The Cali Family

Meet Greg, Rachel, Leu, Grayson & Roz

Behind TheCaliLife Company:

TheCaliLife Photo and Video company based in Encinitas, Ca, is family-owned and operated since 2007. The founder and Owner, Greg Cali, born in Encinitas, and still lives here with his wife, Rachel, their two kiddos and giant labrador.

We have an amazing team of photographers and videographers that we assign to each creative project. You can find out a bit more about each of our team members here!

We chose these creatives to represent our brand because they are kind, innovative, diligent and hard-working individuals that deliver lasting memories for our clients effectively and timely.

Greg Cali is as passionate as ever about the craft. With his years in the industry he has achieved a level of success that has allowed him to be selective about the projects he takes. He and Rachel also work behind the scenes to edit photo and video projects, along with everything to do with client management and keeping this business alive.

We understand how important these moments are for our amazing clients, and we don’t take that lightly.

Our promise is to deliver photography and videography that encapsulates everything our clients vision about their life event, whether that be their wedding, family pictures, or a simple headshot.

Every moment is a chance to wow our clients. There’s a way to work the camera that just gets the job done, and then there’s a way to really get that camera to be your bitch and create art. That’s the difference between TheCaliLife and every other brand.

This is the bones of the brand. We are real people (no AI here lol) working hard to keep this company growing while maintaining a growing family 🙂 We’re reopening our art gallery that unfortunately burned down in 2019 and plan to be around for a long time. We aim to be the most well-known photo and video company nation-wide while selling beautiful photographic art to serious collectors and enthusiast.

“You’re not catching me in the bar… I’m either working on your edits or surfing. That’s TheCaliLife.”

Greg Cali

Greg Cali
Owner

Greg Cali, known simply by his last name, grew up in the charming beach town of Encinitas. From an early age, it was clear that he was inclined toward artistic endeavors. While studying fine arts at Cal State University Long Beach, his creativity flowed from the Californian lifestyle and inspired him to master photography & videography. He named his company with his surname, in honor of his Sicilian grandparents. And so, TheCaliLife.com was born.